DESIGNING A HEYPER-PERSONALIZED BUSINESS INTELLIGENCE PLATFORM FROM NEXA
13 MONTHS
MARCH 2023
FIGMA, JIRA
ROLE: USER EXPERIENCE DESIGNER
PROJECT BACKGROUND
BUSINESS INTELLIGENCE FOR MODULAR DATA CENTRE MANUFACTURING COMPANY
SaaS Platform for Streamlining Workflow, Workforce Management, Forecasting, and Data Analytics
During my tenure, our team focused on designing an AI-enabled native SaaS application for Nexa Ltd., a company based in Ireland, with the goal of enhancing workflow efficiency and user experience. We were a team of four — myself as the User Experience Designer, supported by three interns and our manager. I was responsible for conceptualizing the product, conducting usability testing, designing intuitive interfaces, and collaborating with developers for a smooth handoff.
CHALLENGE
Employees at NEXA need to feel more strategic and proactive at work because automation, workflow optimization, and predictive analytics can unlock faster decision-making and drive company-wide productivity.
DESIGN PROCESS
FROM INSIGHT TO INTERFACE
DISCOVER
Competitors Research
UX Research
Interviews
DEFINE
JTBD
CJM
Kano Model
IA Mapping
DEVELOP
User Flow
Journey mapping
Prototyping
Testing
DELIVER
UI design
Colors
Typography
UI kit
WHY DESIGNING NEW ONE?
AMONGST PLETHORA OF APPLICATIONS, WHY DESIGNING A NEW ONE?
The cusp of hyper personalization and more efficiency
Business intelligence software helps converting reams of information into bite-sized insights to inform decision-making...holding such importance for the success of the company and involving much to do with 'company data'...having the monetary power to be able to customize an application tailored to their specific needs was the foundation.
CONTEXTUAL UNDERSTANDING
UNDERSTANDING ORGANIZATION STRUCTURE
Everyday looks different than the other! Some days, I was deep in Figma, designing intuitive layouts while sipping coffee. Other days, I was diving into research—chatting with students, staff, and officers to understand how they engage with safety resources. Whether advocating for accessibility, refining designs, or translating stakeholder needs into seamless user experiences, the project kept me on my toes—and I loved every moment!
EMPATHIZING WITH
USER STORIES
"Some parts of my job are manual some are digital, it is voy annoying"
"I want to monitor and analyze operational efficiency, track production metrics, and Identify areas for process Improvement within the organization."
"I need a comprehensive financial reporting tool that enables me to generate detailed financial statements"
"I want to access a user-friendly interface to track POs"
"As a CEO, I need an executive summary dashboard that provides a high-level overview of the company's performance, highlighting critical insights and trends for quick decision-making."
FRAMING USER EXPECTATION THROUGH
THE JOBS TO BE DONE FRAMEWORK
By using the JBTD framework, we aspired to design a more effective and user-friendly experience.
By Identifying the specific jobs that the users are hiring the app to do...
When I have multiple workflows to manage along with multiple ongoing projects?
When I acquire a lot of sellers from different sources?
When I start tracking my finances ?
CORE NEEDS
Difficulty in managing various workflows
Delegating projects and tasks amongst employees
Managing their attendance and payroll
Managing client data and their accounts
Maintaining records of sellers and the purchase orders for a particular project
ASPIRATIONS
To leverage the capabilities of AI/ML for predictive forecasting and analytics. They recognize the significance of business intelligence software in transforming large volumes of data into easily understandable insights through standard analytics and dashboard reporting.
SYSTEM THINKING APPROCH
ADDRESSING THE PARADIGM SHIFT
Design thinking tool to understand the impact of the product on the stakeholders.
FEATURE PRIORTIZATION
KANO MODEL
At this point we came up with a long list of ideas and features that could be implemented and have potential to solve problems. Kano model Helped us determine which features of the app are essential for enhancing the UX of employees and ofcourse from the business perspective.
SCENARIO AND CARD SORTING (MAPPING THE INSIGHTS)
TOWARDS A STRUCTURE
Design thinking tool to understand the mental model of the workers...A sample of 15 people was chosen to conduct the activity
Due to NDA restrictions, some parts of research and decisions taken have been hidden and some content has been sanitized
INFORMATION ARCHITECTURE
HIGH LEVEL INFORMATION ARCHITECTURE
CONCLUSION
HOW'S THE PRODUCT DOING?
By using the JBTD framework, we aspired to design a more effective and user-friendly experience.
By Identifying the specific jobs that the users are hiring the app to do...
After nearly six months of product usage, our team has found value in the constructive feedback provided by our clients.
Trying to optimize the application to the maximum of ability...Al algorithm becomes better with the data...
Phase 2 of the project is being integrated (Ade. Payroll, real-time analytics, biometric based attendance model and many more features are in pipe-line)